2014 SEMA VEHICLE DEBUT: LINE-X UNVEILS PROJECT VEHICLE BUILDS SHOWCASING FULL CAPABILITIES AND UPGRADED PRODUCT LINE
— Debut of Average Jane Customer Truck and Truck Gear Concept Truck in the LINE-X Booth —
LAS VEGAS, (Nov. 4, 2014) — LINE-X , North America’s largest retail automotive aftermarket franchise and leading provider of high performance spray-on bedliners, is unveiling two LINE-X designed special project vehicles in their 2014 Specialty Equipment Market Association Show booth #34121, November 4-7, 2014, to showcase the expanded aftermarket offerings of LINE-X and Truck Gear by LINE-X. Designed exclusively for SEMA, both trucks demonstrate the full capabilities of LINE-X, from the average to the eccentric. The two project vehicles feature LINE-X spray-on coatings, Truck Gear by LINE-X accessories, as well as the all-new Off-Road Series accessories coming to the market. Notably named the “Average Jane” and “Truck Gear Concept Truck”, these project vehicles will be unveiled at SEMA and officially debuted along with the announcement of the Truck Gear by LINE-X Off-Road Series during LINE-X’s press conference on Wednesday, Nov. 4, 2014 at 10:00am in booth #34121.
“LINE-X has dedicated more than two decades to cementing itself as the most trusted brand in truck bed protection and we are excited to build upon that progress by further expanding customization options to our customers,” said Kevin Heronimus, CEO of LINE-X Protective Coatings. At LINE-X, we believe in providing our customers with a turnkey experience that delivers more than just a spray-on bedliner; we believe in providing our customers with the complete automotive aftermarket experience.”
With a full range of spray-on protective coatings and Truck Gear by LINE-X accessories, LINE-X has the ability to appeal to a broad range of customers, whether it’s a traditional bedliner or an over-the-top full truck customization overhaul. Showcasing the full capabilities of LINE-X, the Average Jane Truck and The Truck Gear Concept Truck were designed by LINE-X to demonstrate the array of product offerings.
Average Jane Customer Truck
The Average Jane Truck is a journey through the life of one of LINE-X’s customers. The Average Jane truck was developed at LINE-X of Huntsville. The goal was to provide the customer with the Truck Gear by LINE-X experience showcasing the enhanced capabilities of LINE-X Franchises to offer a true vehicle customization option. Appealing to the average customers needs and wants, the Average Jane Customer Truck represents an affordable and attainable option to upfit a vehicle with the must-haves. Designed using a 2011 Ford F-150, the truck features all-new Truck Gear by LINE-X Off-Road Series RidgeBack front bumper, RidgeBack rear bumper, and RidgeBack side steps accessories. Additional Truck Gear by LINE-X accessories featured includes floor liners, tri-fold tonneau cover, and rivet style fender flares. Partnering with the aftermarket industry, the Average Jane Customer Truck also features additional options soon to be offered by Truck Gear by LINE-X. The accessories include: Rigid Lighting LED lighting, Nitto USA Exo Grappler, Skyjacker 4” lift kit with shocks, Anzo USA brake lights, Airaid cold air intake system, and Wheel Pros XD Series wheels.
Truck Gear Concept Truck
LINE-X designed the Truck Gear Concept Truck to showcase the over-the-top total vehicle customization capabilities of a LINE-X Franchise. For the customer with extreme needs and wants, the Truck Gear Concept Truck features Truck Gear by LINE-X accessories that will be offered in 2015, as well as currently available accessories. The Truck Gear Concept Truck is also completely sprayed with LINE-X Body Armour providing the ultimate in full body vehicle protection while adding a durable skin with a rugged look. Built on a 2013 Ford F-250, the Truck Gear Concept Truck features Truck Gear by LINE-X Off-Road Series concept front bumper, concept rear bumper, concept side steps, and concept chase rack. Additional Truck Gear by LINE-X accessories featured includes floor liners, tri-fold tonneau cover, and rivet style fender flares. Showcasing additional industry capabilities and full customizable options, LINE-X partnered to include Rigid Lighting LED lighting on the front bumper, rear bumper, and chase rack, as well as Nitto USA Exo Grappler, Skyjacker 2” leveling kit, Anzo USA brake lights, Airaid cold air intake system, and MBRP exhaust tip.
By taking their passion for trucks to the next level with Truck Gear by LINE-X, LINE-X has become the a premier aftermarket brand providing consumers with an all-new customization experience. LINE-X franchises have direct access to the full line of Truck Gear by LINE-X truck accessories tailored specifically for LINE-X customers that are only available at over 450 LINE-X franchise locations in North America. Now customers can have a rugged look and custom styling for their truck with the convenience and value they want. For more information about LINE-X products and applications, visit LINE-X online at www.LINEX.com. For more information about Truck Gear by LINE-X, visit www.TruckGear.com.
SEMA PRESS CONFERENCE:
10:00 a.m. on Wednesday, Nov. 5, 2014 South Hall, Upper Level, #34121
Contact: Cristin Liveoak, PR Manager
LINE-X Protective Coatings
About LINE-X LLC
LINE-X LLC (www.LINE-X.com) is a leading developer and provider of high performance protective coatings offering scientifically formulated polymers that permanently bond to a wide range of surfaces for unmatched durability. LINE-X has also expanded to include a custom truck division with Truck Gear by LINE-X (www.TruckGear.com) offering private labeled accessories from LINE-X and sold exclusively through LINE-X Franchises. LINE-X products are utilized in automotive, commercial, light industrial, heavy industrial, agricultural, military, marine and custom applications. Headquartered in Huntsville, Ala., with more than 500 locations in 48 countries, it is the goal of LINE-X to consistently produce the highest quality and most reliable materials available. Follow LINE-X on Twitter @LineXprotects, become a fan on Facebook of LINE-X Protective Coatings and check out what LINE-X is doing on YouTube at: www.youtube.com/LINEXProtects.