HUNTSVILLE, Alabama - LINE-X, a global leader in powerful protective coatings, renowned spray-on bedliners and first-rate truck accessories, is embarking on a mission against childhood cancer, joining St. Jude Children’s Research Hospital® as an official partner. With a mantra of “protecting what matters most,” the company is kicking off collaborative efforts with the launch of a major fundraising campaign across North America – coinciding with Childhood Cancer Awareness Month (CCAM), which runs every September.
- From August 28, 2017 through September 30, 2017, LINE-X and its participating franchisees, collectively, will donate $10 to St. Jude for every LINE-X bedliner purchased.
- The massive team campaign marks the beginning of LINE-X’s major partnership with St. Jude – supporting its noble cause in continuing to understand, treat and defeat childhood cancer and other life-threatening diseases.
- In addition to the bedliner promotion, several LINE-X franchises are planning to host their own local fundraisers – as well as having employees and their families participate in the St. Jude Walk/Run to End Childhood Cancer, with local events held all over the country. Top fundraising franchises will be recognized at the Global LINE-X Conference, the company’s biannual international conference, in Orlando next year.
“At LINE-X, it has always been our never-ending mission to protect what matters most,” said Dennis Weese, president of LINE-X. “Our children are the most important thing to our society and its future – and we are more than proud to officially partner with a noble organization like St. Jude that truly makes a difference in fighting childhood illnesses. Many of our franchises are family-owned businesses and are delighted to be a critical part of this remarkable program – starting with the CCAM fundraiser. We collectively are very much looking forward to helping St. Jude continue their groundbreaking research and top-quality treatment of children fighting these life-threatening diseases.”
"We are honored to welcome LINE-X as a new St. Jude partner in our fight against childhood cancer and other life-threatening diseases,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Their commitment and generosity enable St. Jude doctors and scientists to continue their groundbreaking research and pioneering procedures that are increasing survival rates and making a difference in the lives of countless children around the world. It is powerful to see our partners rally their franchises, employees and customers to support our lifesaving mission.”
In addition to the donations being made by franchise owners and LINE-X’s corporate headquarters, customers will be given the opportunity to make a donation online or at participating LINE-X locations during the check-out process. Individual donations can be made at linex.com/givetostjude.