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LINE-X OFFICE:
301 James Record Rd,Ste 250
Huntsville, AL 35824
Ph: 877-330-1331

Your local LINE-X store is open for business! Each store is closely adhering to CDC guidelines for safety. Please call your local LINE-X store for details.
READ FULL LINE-X COVID-19 UPDATE

Your local LINE-X store is open for business! Each store is closely adhering to CDC guidelines for safety. Please call your local LINE-X store for details.

Header About Us

About LINE-X

LINE-X IS MORE THAN A COATING, IT’S A CULTURE.

Achievements

 
  • LARGEST AUTOMOTIVE AFTERMARKET RETAIL FRANCHISE IN NORTH AMERICA
  • ONLY COMPANY IN THE INDUSTRY WITH DEDICATED FULL-TIME RESEARCH AND DEVELOPMENT STAFF
  • FIRST SUCCESSFUL HIGH-TEMP/HIGH-PRESSURE ELASTOMERIC BEDLINER
  • FIRST NATIONWIDE SPRAY-ON TRUCK BEDLINERS AND PROTECTIVE COATING FRANCHISE ACCORDING TO INC 500, MOTOR TREND, TRUCKIN, SPORT TRUCK, STREET TRUCKS, PETERSEN’S 4-WHEEL & OFFROAD, AND OTHER PRESTIGIOUS PUBLICATIONS
  • FIRST COMMERCIALLY AVAILABLE PURE POLYUREA
  • FIRST SPRAY-ON BLAST-MITIGATION COATING, TESTED BY THE ARMY CORPS OF ENGINEERS AND THE AIR FORCE RESEARCH ACADEMY
  • FIRST APPLICATION OF A NON-SKID POLYUREA ON A U.S. NAVY SUBMARINE
  • FIRST SPRAY-ON PRODUCT TO MEET MSHA REQUIREMENTS FOR FLAME-RESISTANT SOLID PRODUCTS IN MINING APPLICATIONS AND SEALANTS
 

LINE-X History & Milestones

Experience

For over 25 years, LINE-X has provided its customers with high-performance protective coatings and technical expertise. We pride ourselves on solving complex problems with chemistry. That’s why each and every LINE-X applicator receives comprehensive product training, follows a multi-point inspection for quality control, and why our Product Development team puts each LINE-X product through rigorous physical testing.

There’s a reason the LINE-X name is synonymous with toughness — we work tirelessly as scientists, engineers, technicians, enthusiasts, and our own customers to ensure our product is the best that it can be.


Results

LINE-X can be used to protect virtually anything. Our business is to prevent damage, corrosion, and deterioration — and the results speak for themselves. LINE-X has been used on everything from bridge supports to submarines. Companies around the world requiring corrosion-, abrasion-, and impact-resistant protection trust LINE-X to deliver high-performance coatings with a dedicated service network to ensure success.

Executive Profiles

Blair H. Boggs

President

Blair has over 25 years of experience in leadership within aftermarket automotive franchise systems around the world and has joined LINE-X in August of 2021 as President. Previously he worked at Driven Brands as Chief Revenue Officer, and spent 16 years at Valvoline, where he held a variety of General Manager and senior Marketing roles, ranging from the marketing leader on Valvoline Instant Oil Change to General Manager positions for Valvoline Europe and the Valvoline DIY business unit.

Blair is a graduate of Indiana University where he earned his bachelor’s degree in Accounting and holds a Master’s degree in Business Administration from the Wharton School of the University of Pennsylvania. He is an active member in his community and has held board positions on Commerce Lexington (KY) , Bluegrass Community Foundation, and was a member of the United Way of the Bluegrass’ Campaign Cabinet. He currently serves on the boards of the Carolina Thread Trail and the Catawba Lands Conservancy.

Blair Boggs 300x300

Roberto Martinez

Senior Vice President of Marketing and International Development

Roberto has over 35 years of experience formulating and executing competitive marketing, sales, and operational strategies around the world. He began his career as a strategy consultant at Bain & Company, and later joined KPMG’s Barents Group to lead cross-border M&A and privatization projects in Latin America, Central and Eastern Europe, and Central Asia. At Dell Computer, he was responsible for setting up and leading the marketing department for that company’s launch in Brazil. His marketing experience includes leading teams in the financial services sector, as well as at Coca-Cola Enterprises where he was responsible for New Product Commercialization and Category Management.

Roberto holds an MBA from Harvard Business School. He is a member of the Executive Circle of the American Marketing Association. Roberto joined IXS Coatings in 2018.

About Roberto

George Lezon

Executive Vice President of Operations

George Lezon joined LINE-X Protective Coatings in April 2007 as Vice President of Operations. Lezon is responsible for implementing and optimizing business practices across all areas of the LINE-X network of over 500 franchised locations, including training and development. He leverages his considerable experience in both the franchised business community and major company-owned automotive aftermarket operations to help fuel the continued growth of LINE-X.

Prior to joining LINE-X, Lezon directed regional operations in the Southwestern United States for MAACO Enterprises, Inc., a franchised vehicle collision repair company. He also spent nearly nine years with Pep Boys, a leading automotive parts and service chain. As Director of Service Operations, Lezon oversaw Pep Boys’ system and personnel operations across more than 600 service departments nationwide.

Lezon attended Salisbury State College in Salisbury, MD, with an emphasis in business administration.

About George