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Truck Gear by LINE-X is all about making your truck as unique as you are so in addition to an awesome lineup of tonneau covers, step bars and lifestyle accessories, the brand now has some of the best truck, Jeep and SUV floor liners on the market. Truck Gear by LINE-X has become a trusted name in truck accessories, so they recently decided to go back to the drawing board and redesign its original floor liner to develop a product that is even better at containing all the mud, dirt and spills that can ruin a vehicle’s interior, while still looking and feeling great on tired feet.

We took our new Truck Gear by LINE-X Expedition Cooler to Moab, UT for the Easter Jeep Safari and tried to break it. We rolled it off cliffs, dragged it behind a Jeep, even parked a Jeep on it. Did it survive and how did it look after? We just have to say, that's one tough cooler!

The 2017 SEMA Show is upon us! The SEMA Show is the premier automotive specialty products trade event in the world. It draws the industry’s brightest minds and hottest products to one place...Las Vegas. Last year’s SEMA Show drew more than 70,000 attendees to see the newest automotive products, custom builds, Battle of the Builder competitions and latest trends. This year promises to be even bigger and badder, and LINE-X is once again is right in the middle of the action!

As a global leader in near-‘indestructible’ protective coatings, LINE-X’s dedication to trucks and their owners has always been bold and unwavering. Now we’re taking that to another level.