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Sema18 1993ram 01 Lr

Throwback: Jesse James & His 1993 Dodge D350 Flatbed Welding Truck

Dodge D350 Custom Welding Truck: Built by Jesse James, Protected by LINE-X

When big names in the aftermarket automotive industry like LINE-X and Jesse James come together for a vehicle build, you know you’re in for something special. Fans of Dodge custom diesel trucks are never disappointed with any Jesse James creation. When LINE-X asked Jesse to put together a custom welding flatbed, he didn’t balk at the challenge.

Having debuted at the 2018 SEMA Show, Jesse James’ custom-built 1993 Dodge D350 flatbed welding truck features a LINE-X spray-on automotive coating and Truck Gear by LINE-X accessories to help celebrate our historic 25th anniversary. With a build as rich in hallmarks as the LINE-X lineage, the custom-built Dodge by the “Pope of Welding” represents our brand's beginnings 25 years ago. Today, LINE-X is a global leader in powerful protective coatings, renowned spray-on bedliners, and first-rate truck accessories.

“I built this cool truck for LINE-X. It’s the 25th anniversary of LINE-X, and they asked if I would build a 1993 Dodge D530 RAM. I was like, ‘Hell yeah!’” Jesse said.

 

The Hardest Part? Finding a Dodge D350

His search for a ’93 D350 certainly wasn’t the easiest. According to Jesse, the truck had to meet a checklist in order for the build to begin. “I knew if I was going to do a '93, it obviously had to be a 12-valve Cummins engine, an extended cab, a dually, and have a manual shifter,” Jesse said.

After searching all around the nation, Jesse only found iterations that were in rough shape. Finally, he struck diesel gold and found a prime candidate in Georgia. Once he acquired the new-to-him Dodge D350, the build was on. Jesse partnered with LINE-X and Texas Hot Rides and set out with two goals in mind for the build:

  1. First, create a custom Dodge truck that was different from anything else, combining tradition and cutting-edge technology.
  2. Second, showcase the expanding catalog of Truck Gear by LINE-X parts and accessories. 

Building a Custom Jesse James LINE-X Truck

LINE-X got to work by spraying the flatbed and both bumpers on the vintage D350 with our PLATINUM spray-on coating – LINE-X's strongest coating available. Jesse channeled inspiration from the everyday diesel enthusiast with the incorporation of LINE-X's capabilities. LINE-X PLATINUM complements all types of flatbeds and protects against scratches, abrasions, and impacts, as well as rust and corrosion. The coating also protects against petroleum products, is easy to clean, and is UV-stable so it’ll look great for years to come.


Jesse James’ Dodge Welding Truck: Ready to Clock-in

What made Jesse's vintage truck one of the most popular rigs at the 2018 SEMA Show was all the work-truck amenities, especially the fully-restored vintage Lincoln arc welder that looks brand-new. When it comes to any high-end restoration, it's all about the details. This truck was no exception – even the hide-away reels and gas welding lines were hidden cleanly beneath the bed.

Companies which helped contribute to the build include:

  • King Shocks
  • Tom Betar Diesel
  • Diesel Wheels
  • Warn Industries
  • ARB
  • KC Highlights 
  • TrueSpike
  • Ron Davis Radiators
  • Billet Specialties 
  • Yukon Gear and Axle
  • AccuAir
  • FASS Fuel Systems
  • Amsoil
  • Pusher Intakes
  • Welder Whisperer
  • FlameTech
  • Magnum Reels


The Finishing Touches

Continuing the LINE-X theme, Jesse featured a Truck Gear by LINE-X 75qt (70.9 liters) Expedition Cooler on the build. The Expedition Cooler is roto-molded and features a durable construction as tough as the LINE-X brand. Recently, the 20qt edition of the Expedition Cooler underwent bear-resistant product testing and was certified by the Interagency Grizzly Bear Committee as a bear-resistant product.

LINE-X: Where Tradition and Technology Combine

Today, LINE-X continues to add new products and accessories to its lineup. All parts can be ordered and installed by a local franchise location. With affordable pricing and a variety of options, LINE-X is the best place to find the most current products for today’s hard-working trucks. Don’t settle; get the gear you need, backed by industry-leading warranties. Find a LINE-X location near you to get started.