LINE-X has once again raised more than $100,000 for St. Jude Children’s Research Hospital® through its network of franchises and charitable customers and employees. The second-annual Childhood Cancer Awareness Month (CCAM) bedliner campaign continued LINE-X’s fundraising tradition thanks to the participation by franchises, employees and new donation opportunities which were added to this year’s fundraising efforts.
The LINE-X Bedliner Campaign enabled participating franchisees and LINE-X corporate to collectively donate $10 for every truck bedliner sold in September. LINE-X spray-on truck bedliners are sold at franchise locations across the U.S. and Canada. Unlike do it yourself bed liners or truck bed liner kits, LINE-X truck bedliners are applied by certified professional installers.
"Everyone who is a part of LINE-X is part of our family, and that spirit of coming together for a great cause was evident during last year’s fundraising campaign. We are incredibly proud to announce that our second annual fundraising campaign raised over $100,000 for our official partner, St. Jude Children’s Research Hospital," said Dennis Weese, president of LINE-X. "For this campaign, we were dedicated to continuing the great tradition we started in 2017, so in addition to the bedliner portion of the campaign, we were able add new ways to donate to ensure we met our fundraising goals. The remarkable partnerships we have with organizations like St. Jude are a direct reflection of our company's top priorities - 'protecting what matters most.’”
"LINE-X has continued to provide on-going support for the St. Jude organization thanks to successful donation campaigns like the bedliner fundraiser. Exciting opportunities that involve franchises and customers are what keeps everyone engaged in the fight against childhood cancer and other life-threatening diseases," said Richard Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. "We are excited to again be working with LINE-X. It is inspiring to see our partners rally their franchises, employees and customers to support our lifesaving mission.”